Design is how I make things understood
My work has always been about finding the clearest, most effective way to connect what a product wants to say with what people need to understand.
Design Strategy & Product Execution
I move between strategy and execution, so I can contribute beyond the design conversation when it matters. I always put my hands on the work, learning what I need to learn and building what needs to be built. At the same time, I also believe good design benefits from different perspectives. Other people's input is always valuable in getting to the best solution possible.
I design around what the product needs
I start by understanding the product, how it works, and the decisions behind it. I look at the bigger picture, connecting the design to the business, the people using it, and the systems that support it. From there, I shape the solution around what makes sense for the product, balancing what we want to achieve with what we can realistically build.
Making complex tasks accessible
At VisualCue, creating custom data visualizations required an illustrator and a developer. At Handy Golf, building a coach's website would normally require someone with web design and development skills. In both cases, I designed interfaces that put those capabilities directly in the users' hands. The result was the same: people could accomplish tasks that previously required specialized help, on their own and in less time.
Two of my last three positions came from people who had worked with me before and came back for me years later
The Brazilian partner at VisualCue brought me in after QI Solution.The CEO of Handy Golf brought me in after VisualCue in the US.
“I am pleased to offer my highest recommendation for Andrei. I have had the privilege of working with him at two companies, VisualCue and Handy Golf, where he has served in key design roles, including as our Chief Designer. Having worked with many talented designers throughout my career, I can say without hesitation that Andrei is the best designer I have ever worked with.”
Dan HandyFounder & CEO, Handy GolfFormer CEO, Bluehost - 2024 — present Handy Golf Head of Design Remote · US
- 2020 — 2024 Grupo NGN UX/UI Product Designer Remote · US
- 2013 — 2020 VisualCue Art Director / Product Design Remote · US from 2017
- Based in
- São Paulo, Brazil (UTC−3)
- Working
- Remote, with overlap across US and European hours
- Languages
- Portuguese (native) · English (professional)
- Engagement
- Direct contractor, or EOR via Deel or Remote
- Looking for
- Head of Design and Product Design
Husband. Dad of two. Always building, learning, or competing at something.Still curious about how things work
Integrated Ecosystem
Handy GolfWhat started as a relatively small golf product expanded into apps for golfers and coaches, a content library, and coach website templates. I designed the different parts as they emerged, keeping them connected across platforms, audiences, and visual themes.
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Product Evolution
VisualCueEvery implementation required a lot of custom work, which made the product expensive and difficult to scale. The goal was to turn that process into something repeatable — giving customers enough control to configure the platform themselves, without having to understand everything happening underneath it.
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Problem Solving
Grupo NGNThe platform provided by the event organizers was built for images and text. We wouldn't be able to bring the interaction we most wanted to the booth — EngageNow — until I discovered that its rich text field would render raw HTML. That small opening changed what the booth could become.
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